Packaging design, illustration: Marina Belobaba
3D visualization: Lyubov Gagovskaya. Art direction: Alice Macarova
A conceptual creative project. Non-commercial use of fonts from VJ-TYPE.
A line of tea drinks inspired by the Arts&Crafts trend. William Morris is considered one of the pioneers of the Art Nouveau style in the UK. He was one of the first to develop the idea of synthesis, according to which beauty cannot exist without connection with nature. “Beauty is inseparable from nature” — this principle of William Morris formed the basis of the tea line as a statement about the naturalness of the composition and a conscious approach to consumption. Tea as a form of dialogue with nature. The modern style of illustrations with botanical motifs sounds like a new interpretation of the aesthetics of the Arts and Crafts movement.

Designer : Marina Belobaba

Location : Moscow, Russia

Project : INFIYA TEA. PACKAGING DESIGN

Client : /