CHALLENGUE/ Branding for an ecological soda company that uses cactus’ extract in its soft drinks. As the UK drinks market continues to evolve, cactus-based drinks are emerging as a potential one to watch. Prickly pear, a cactus fruit known for its hydrating properties and rich antioxidant content, is making waves in the functional drinks market around the globe.

CONCEPT IDEA/ An organic soda that celebrates diversity and breaks beauty standards.Because, just like cacti, bodies come in all shapes, sizes and colors…
and they’re all amazing! 🙂

What makes us unique?/ 💪 Resilience & acceptance/ Cacti survive in extreme conditions, and so does the body positive movement: embracing our body as it is, without letting ourselves go by imposed standards. Because blooming is part of the process. Many cacti, even if they look rough on the outside, give spectacular flowers. The same happens when we accept our body: the inner beauty lets itself be seen.

ILLUSTRATION/ The idea was to establish a premium look&feel & a vintage botanical illustrations were used as a reference.

PRODUCTION/
Printing/ Dry Offset.
Finish / Full Gloss.
Material / Aluminum.
Print Run/ 150.000 (50.000 units x format).
Format/ 220ml, 330ml & 500ml.
Distribution/ Niche coffee shops, Pubs & music festivals.
Environmental Impact/ 100% Recyclable.

Designer : Marco Arroyo-Vázquez

Location : Valladolid, Spain

Project : KAKTUS

Client : KAKTUS