The design of the project consists of a series of packages that differ from each other in different flavors by which each of them can be distinguished. The design style is in the style of advertising posters from the early 20th century. In addition, all the characters in the package look of different ages, indicating that the degree of roasting of each taste has its own tartness scale from 1 to 10. Strong roasting has an 8 degree of astringency of coffee out of 10 and is called “Amber” and its background also has an amber yellow color, the character is a man for 40 years who hints at a stronger roasting from the entire series. The elegant woman in the hat has a 5 out of 10 roast with the name “Pearl,” this is hinted at by a pearl earring in her ear, it is lighter than amber and the character looks younger. The strongest roast is Robusta 10 out of 10. The design is made in darker colors and the character is quite adult with gray hair, there is a reference to the most tart taste of all.Just the easiest roast of them is Camellia, it shows a young girl of 18 years old, roasting 3 out of 10.This package used a quality black material to pack coffee with a zip lock and degassing valve which keeps oxygen out. The black color of the packaging serves as a background for bright images as a canvas for vivid paint strokes and does not conflict with them, due to this, the design is well remembered.

Designer : Kashkovskaya Oksana

Location : New York, USA

Project : Retro Coffee Bolshekof

Client : Coffee brand Bolshekof