Fusing the raw essence of Irish honey with tantalizing flavours. Blarney Bees Honey are a small, family-run business with two generations of beekeepers. They create traditional and modern Irish honey infusions, using 100% Pure Raw Irish Honey, crafted by their Irish honeybees in Blarney, Cork, in the South of Ireland.

The small-batch production method guarantees a distinctive flavour for each lot while preserving the aroma, texture, and taste of raw Irish blossom honey. The distinctive flavour is a result of golden nectar thoughtfully collected from a variety of trees and flowers that the honeybees forage on. Their honey is raw, unpasteurized, and coarse cold-filtered to maintain the integrity of the enzymes and nutrients.

The result is a perfect balance of sweet and fiery with their Raw Irish Honey infused with habanero chilies and cayenne pepper. Crafted from the nectar of Ireland’s wildflowers, this honey boasts a captivating contrast of raw sweetness and the bold, healthful heat of cayenne pepper, offering a unique and versatile addition to your culinary creations.

Brand Identity Concept:
Within the honey bee colony, the Queen Bee is an important figure. Therefore, the concept developed features the queen bee as a character with a crown to represent how this honey is the ‘queen of the crop / the queen bee of honey’ as the quality is of the highest standards. Her wings are made up of two hearts, giving her a friendly appearance and representing how the honey is made with love. This creates a strong, distinguished brand symbol, easily associated with honey and their brand. As Blarney Bees are based in Blarney in County Cork, they wanted to communicate its heritage and how it’s an Irish brand – therefore we chose a Celtic style font, but with a modern and fresh take, to avoid looking like a stereotypical / twee old-fashioned Irish brand. We hand-tailored this font, to personalise it for Blarney Bees.

For the packaging design, the client wanted to show as much as the product within. Therefore, we featured the logo and flavour descriptions prominently for easy legibility, and then reversed the design as white printed on to the honey background for the sides of the jar to show the honey within. We created an illustrative background featuring a natural environment, a bee hive apiary and a bee trailing a trail which wraps all the way around the jar. This bee trail weaves a small heart within it, indicating how the honey is made with love. This also brings a fun and playful feel to the packaging. Each flavour is differentiated by a different colour, to ensure each flavour is easily recognisable. The font chosen for the flavour description is bold for easy legibility and has a rustic grained texture within it to denote how the honey range is raw and natural.

Designer : CLARE LYNCH CREATIVE

Location : Dublin, Ireland

Project : Blarney Bees Irish Honey

Client : Blarney Bees Irish Honey (Roy Kelleher)