Grásome! is an artisan brand born out of the passion for creating luxurious gluten-free treats that are not only delicious but also fun and playful. Ruth, the founder, draws inspiration from her rich French-Irish heritage, her personal baking journey, and her love of good food. The brand’s mission is clear: to provide indulgent, hand-crafted treats made from the finest natural ingredients, all while bringing a smile to the consumer’s face. With a tagline that reads “Gorgeously Gluten Free,” Grásome! speaks to those seeking both high-quality and allergy-conscious products without compromising on taste or style.
The name Grásome! perfectly encapsulates the essence of the brand, combining the Irish word “Grá” (meaning “love” in Irish) with a playful twist on the word “awesome”. The result is a name that feels both familiar and exciting, resonating with Ruth’s fun, vibrant personality. It’s a brand that isn’t afraid to be glamorous yet unpretentious, offering gluten-free indulgences with a wink of fun and light-heartedness. The nod to her influential aunt Gráinne, a passionate coeliac and advocate for gluten-free products, adds a personal touch to the name, reinforcing the love and care behind every product.
The Grásome! branding blends luxury, fun, and warmth – all key aspects of the product’s personality. The logo incorporates a rustic, earthy font that mimics the textures found in brownies, cakes, and baking, emphasizing the hand-made nature of the products. The letter ‘O’ is cleverly replaced with a heart, signifying both love and the personal care that goes into every batch. The fada (accent) on the ‘a’ is stylized as a leaf, symbolizing the brand’s use of natural ingredients. The exclamation mark at the end of the name encapsulates the brand’s energetic, fun vibe, tying back to the American English playfulness of the word “awesome.”
The tagline “Gorgeously Gluten Free” sits beneath the brand name in a handwritten font, reinforcing the personal, hand-crafted element of the brand while also making the gluten-free aspect clear and prominent.
The colour palette is designed to be bright and vibrant, reflecting the client’s ethos of living life to the fullest and embracing boldness. It ensures the product stands out on the shelf, commanding attention rather than blending into the background. Each flavour is represented by a distinct, vivid hue—green for the original flavour and orange for the orange variety—highlighting the brand’s playful and energetic character. The use of gold foil adds a touch of luxury, reinforcing the high quality of the products while maintaining a warm, approachable aesthetic.
The packaging design features a cardboard sleeve with a heart-shaped cutout on the front, mirroring the heart in the logo. This allows the consumer to catch a glimpse of the brownies inside, creating an instant emotional connection. Gold foil lines radiate out from the heart cutout in a celebratory style, further enhancing the premium feel.
Sustainability is a key pillar of the Grásome! brand, reflected in the fully recyclable packaging. This aligns with Ruth’s values and her personal experiences living in eco-conscious environments like New Zealand and Antarctica. The reusable delivery boxes also emphasize the brand’s commitment to reducing waste.
Through thoughtful design and a playful yet elegant brand identity, Grásome! communicates its promise to deliver treats that are not only delicious but also made with love, care, and passion.
Designer : CLARE LYNCH CREATIVE
Location : Dublin, Ireland
Project : Grásome! Treats
Client : Grásome! (Ruth Dardis)