The CRIB is for ethical shoppers with a keen eye for design. Every step of their production process is considered, so they can help the environment while improving our customers lives.

Brandcentral was commissioned to position CRIB in a more emotive space, emphasizing its strong ethical stance. Our packaging solution is both unique and highly distinctive, while also being exceptionally efficient, aligning with CRIB’s environmental values. Designed to reflect the product’s form, the packaging incorporates a specially commissioned pattern that further enhances the brand identity. The new packaging and brand identity have been highly successful, driving a significant increase in sales.

Designer :  Brandcentral

Location : Dublin, Ireland

Project : CRIB

Client : CRIB