Package design for a new line of ice cream rich in protein – it contains up to 9.1g or 12% of the recommended daily intake for adults. FRU:DOZA PROTEIN is a healthy alternative to traditional ice cream, it has no sugar and is low in fats, there’s just 2g. The visual story of the package is built upon typography, the powerful numbers constitute the design.

The protein amount is the key message located right at the centre of the cup lid, while additional facts and health benefits find their place along the rim. The tastes of vanilla, cocoa and pine apple are indicated by bright colours creating contrast to the serious black background. The matte texture of the craft paper cup speaks to the healthy nature of the product.

This nutritional value-packed ice cream and its informative design are aimed at people who look closely into their daily consumption of proteins, fats and sugars, as well as those only considering healthier eating habits.

FRU:DOZA is a niche brand in the portfolio of a large ice cream producer “Morozproduct”. The brand is famous for its innovative approach. FRU:DOZA PROTEIN is the latest addition to the trendy stock that arrived to the supermarket shelves in October 2024.

Designer : Brama Branding

Location : Minsk, Belarus

Project : Ice Cream with Powerful Numbers

Client : Morozproduct