Our challenge was to create a coffee brand with a clean and contemporary visual identity, honoring the owners’ desire for a minimalist and elegant aesthetic, without excessive graphic elements.
ALOA needed to convey lightness, sophistication and humanity in every detail, from the packaging to the brand’s support materials, in a natural and authentic way.
With a clear direction, we developed a visual language that values space, materiality and texture, using a refined palette of light and neutral tones combined with golden and earthy touches.
Each element was carefully designed to express the essence of the brand without visual noise.
Location : Foz do Iguaçu, PR Brazil
Project : Aloa Coffee
Client : Isac – Aloa Coffee