LOCO Limited Tea Collection packaging is special product created for a restaurant.
“LOCO” came from latin word “loco moveo” meaning “to move from its place”, like the leading passenger train carriage budges the whole train. Restaurant is in a distant region of Armenia, which creation carries a social mission for regional development program.

Design challenge was to create flagship location for concentrating there the customer masses come out of the capital. Solution was to create a distinctive and visually saturated design at the entire country market level, considering all the characteristics of customer behavior and understanding, that it will highly enhance the interest.

Another strong business solution was to generate retail product for the restaurant – Tea Collection. Going to masses through conspicuous packaging became one of the main tools, to help the brand awareness. This packaging design is a mimicry of real passenger train carriage. The box paper and printing effects are specially designed to express detailed visual performance of the train. The box is built of two pieces one of which slides into the other one, thus executing opening function.
The box internal products are the tea bags, with aromatic tea inside, made from real cotton linen.

Designer : BE THE CHANGE

Location : Yerevan, Armenia

Project : LOCO Limited Tea Collection

Client : LOCO restaurant