A collaborative can design project between the Armenian reality show ARM Squid Game and the well-known Armenian beverage brand Hay Cola.
The visual concept is built around a unified geometric language inspired by the show’s symbolism, while distinct color identities differentiate each flavor.
The result is a bold, collectible, shelf-ready product that reflects cultural relevance, strong brand recognition, and high visual impact.
Location : Abovyan, Armenia
Project : ARM Squid Game – Limited Edition Sparkling Drinks
Client : Hay Cola