Welcome to a coffee & bakery joint that’s literally centered around u

u zone is an urban café for the ordinary people, like me and u – a place where you don’t have to pretend to be anyone other than yourself.

The brand articulates the simplicity of being an everyman into the optimistic philosophy that we are all unique – each one of us have their purpose in life, and we have to foster our true identity to embrace the story only we will be able to write.

Designer : Ahmed Basiony

Location : Cairo, Egypt

Project : u zone

Client : /