AERAKI.DESIGN rebranded Lemonis, a traditional bakery in Halkidiki, Greece, with over 40 years of history, giving it a modern and dynamic identity.

The project involved creating a new logo, an extensive visual language, brand guidelines, and packaging that combined traditional family values with contemporary design.
The logo, inspired by traditional bread, features two lowercase “λ” characters, symbolizing the two siblings running the business. Beige and brown tones evoke baked dough and wheat,

Additional design elements included uniforms, vehicles and a bistro-style menu, all of which reflect the bakery’s modern aesthetic while preserving its rich heritage.

Finally, an extensive Christmas campaign was created based on the brand guidelines and visual language. This included packaging, uniforms, social media animations, all tailored to four distinct Christmas personas.

Designer : AERAKI.DESIGN

Location : Athens, Greece

Project : Lemonis – Modern Bakery

Client : Lemonis – Modern Bakery