One Aura is a new streetwear brand born at the intersection of urban culture and digital commerce. Positioned as a unisex label, the brand celebrates individuality while maintaining a universal appeal creating clothing that transcends gender, seasons, and passing trends.

The challenge was to build a bold yet timeless identity system that resonates with the raw energy of streetwear while providing flexibility for digital environments and scalable e-commerce applications.

The name “One Aura” reflects a philosophy of unity and presence one energy that surrounds everyone. The brand positions itself as a neutral canvas that allows wearers to express their own aura.
The visual identity translates this concept into:
– A typographic logomark blending contemporary serif expression with geometric balance.
– A monogram “01” symbol acting as a versatile shorthand for apparel tags, digital icons, and merchandise.
– A flexible grid system that allows the brand to exist both in bold, loud streetwear contexts and refined minimal e-commerce interfaces.

Logo System

The logo suite consists of two complementary marks:
Primary Logotype: “One Aura” wordmark with an underlining stroke and dynamic tilt. This creates a sense of forward movement, echoing the brand’s progressive stance.
Secondary Monogram: A stylized “01” which doubles as a brand emblem. Minimal, scalable, and adaptable, it reinforces memorability in both digital and physical contexts.

Application & Lifestyle

The brand system has been applied across: Clothing labels & tags, Packaging & delivery boxes, E-commerce store design, Social media campaigns and Street posters & brand activations. Each touchpoint reinforces the same core message: One Aura is unisex, inclusive, and built for the street.

Designer : Abderrahmane Kermiche

Location : Algiers, Algeria

Project : One Aura, a Unisex Streetwear Brand and Visual Identity by Kermiche Abderrahmane

Client : One Aura