Jupiler is one of Europe’s most iconic lagers, and the kind of brand any packaging designer would love to work with. As a personal project, I created a conceptual redesign for the can, bottle label, and supporting promotional items, positioning it as a limited edition release.

In this redesign, I applied my signature illustration style while staying true to the brand’s DNA. Key visual elements like the bull and Jupiler’s distinctive red, black and white colour palette were reinterpreted to create a fresh yet instantly recognisable look.

This project explores how bold design thinking and strong brand assets can come together to create standout packaging that captures attention, on shelves, in bars, or at events.

Designer : 3rd Floor

Location : Breda, the Netherlands

Project : Jupiler Limited Edition (concept)

Client : Jupiler (concept)