For Foempies, a vegan and sustainable shoe brand, I created a campaign that puts honesty and simplicity first. Through clean layouts, bold typography and minimalist illustrations, the visuals echo the brand’s core values: transparency, ethics, and a lighter footprint – both literally and visually.
This project blends branding, illustration and concept-driven communication into a cohesive series of posters and packaging designs. Aimed at conscious consumers and future-forward brands, the campaign highlights how design can speak with clarity – without shouting.

Designer : 3rd Floor

Location : Breda, the Netherlands

Project : Foempies campaign

Client : Selfinitiated project for Foembies