I created this set of illustrations and packaging for Veri, a fictional natural candy brand focused on pure ingredients and transparent branding. The concept was to emphasize an honest, clean product, which led to the minimal packaging design with an all-white aesthetic. This approach contrasts sharply with the bold, colorful packaging of most competing candy brands, making Veri a standout product on the shelves.

Designer :  3rd Floor

Location : Breda, the Netherlands

Project : Veri fruit gums

Client : /