The brief for Inbulk protein was created by Brief Club on Instagram. They provide a name for the product and basic deliverables such as packaging and a logo design. With this information I wanted to sharpen my skills and knowledge in market research and strategy by doing a deep dive into the protein category. The idea was to create a brand that’s loud yet sophisticated and focuses on plant-based protein. Inbulk protein has tailored nutrition plans based on your unique genetic makeup for optimal health and wellness. A fusion of cutting-edge science and plant-based nutrition, crafted for peak performance and overall well-being. Pure vegan protein without soy, catering to those with soy allergies or preferences. My brand strategy: InBulk Protein is a beacon of innovation at the crossroads of cutting-edge science and plant-based nutrition. Our commitment goes beyond the ordinary; we offer a premium protein experience tailored to individual wellness. Through personalized nutrition plans rooted in genetic testing, we emphasize the uniqueness of each individual’s health journey. The soy-free formula ensures purity, delivering optimal nutrition without compromise. Explore our range of thoughtfully crafted flavors, from the invigorating Matcha Madness to the comforting Vanilla Bean Bliss and the vibrant Strawberry Delight. Our packaging and graphic design reflect a blend of creativity and sophistication, embodying our dedication to excellence as well as ‘clean’ nutrition. InBulk Protein isn’t just a supplement; it’s a benchmark in the evolving landscape of wellness.
Designer : Winifred Dixon Barnard
Location : Melbourne, Australia
Project : Inbulk Protein