The Judinström brand was conceived to make a strong mark on the Canadian beer market while enhancing the visibility of a local Montreal brewery. The key goal was to build a distinctive beer culture and introduce consumers to a wide array of beer styles.

Judinstrom is a small craft brewery based in Montreal, QC, Canada. Their beer is crafted with a nod to Belgian brewing traditions, enriched by hints of Ukrainian influence. The brew features light barley, wheat, and caramel malts, combined with modern hop varieties to create a fruity and hoppy aroma, complemented by a bright, balanced, sweet, and dense body. Judinstrom offers a variety of beer styles, incorporating spices, fruit purees, and other natural ingredients to enhance their brews.

Our mission involved creating a complete brand identity from scratch, which included the development of a logo, visual elements, and packaging design. A central challenge was integrating Scandinavian motifs into the design with a modern interpretation. This process began with the creation of a new logo and a key visual centered around a stylized character, followed by designing packaging that would evoke the essence of Scandinavian landscapes.

We started by crafting a unique logo that embodies the spirit of Judinström. The design features a modernized, stylized character inspired by Scandinavian heritage, serving as a recognizable and unifying symbol for the brand’s identity.

Designer : SOT B&D Branding Agency

Location : New York, USA

Project : Judinström Beer. Visual identity and packaging in a Scandinavian spirit.

Client : Judinström