The packaging design for Dking durian ice cream is clearly inspired by the durian fruit itself. The durian is a spiky, pungent fruit that is popular in Southeast Asia. The ice cream itself is shaped like a durian, and the colors used on the packaging are mainly yellow, which is the brand color of DKing. The text on the packaging is also written in a durian-shaped font. Overall, the packaging design is very effective in communicating the flavor of the ice cream to potential customers.

Designer : Seji Design 

Location : Kuala Lumpur, Malaysia

Project : Durian Ice Cream Gelato Packaging

Client : DKING