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February 27, 2024

Provincia Estudio

Presto, a brand from Arequipa with over 30 years in the market, successfully underwent a rebranding process to distance itself from the fast-food image. The new image combines familiarity and warmth with the diverse Italian-Peruvian flavors, creating a fresher and more casual identity. The rebranding maintains strategic coherence across various aspects, including visual identity, communication style, interior design, and packaging, reflecting Presto as a place for family, friends, and good food.

Designer : Provincia Estudio

Location : Arequipa, Peru

Project : Presto

Client : Presto




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