March 27, 2024


Kefood is a brand specialising in the production of Low Card products. We worked on rebranding and new brand positioning. The objective was to aim for international communication by creating a recognisable identity system for the wide range of products and their packaging. The solution was to focus on a highly visible typographical solution with the wording “Kefood” subdivided on three levels so as to make the most of the vertical development of the packaging, replacing the first “o” of the name with the image of the product. This visual structure makes it possible to create a recognisable range and at the same time allows for a broad declination.

Designer : Onlab.io

Location : Italy

Project : Kefood

Client : Kefood