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January 30, 2024

On The Post

Brand creation for “Bejoy”

The objective of this project was to create a new brand for a low-alcoholic beverage that is affordable, easy-to-enjoy, and has sweet fruity notes. The brand is targeted towards young adults with active social lives who value experiences and want to enjoy new experiences with friends without breaking the bank.

Branding Process:
Brand Conceptualization
Naming
Brand Positioning

Designer : On The Post

Location : Venezuela

Project : Bejoy

Client : Bejoy




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