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September 25, 2024

Morgan Hastie

The designs for Sorbido were inspired by the traditional Mayan art style, with a modern twist to appeal to the target market, 18-30s females. The aim of the brief was to capture the essence of the product, by showcasing the unique  avour notes, with a nod to the tradition and craft. A combination of colour, type and print  nish were used to achievethese goals, and meet the requirements of the brief. Designs were completed for bottle label,can and multipack can box.

Designer : Morgan Hastie

Location : Glasgow, Scotland

Project : Sorbido Grapefruit Tequila

Client :/




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