Сompany Sahovat asked us to create a new brand for halva, which would be recognizable on the store shelves. Halva is a type of confectionery originating from Persia (Iran) and widely spread throughout the Middle East and Central Asia. We have researched competitors and used those insights to create a visual system in which the key elements are a new logo, brand color and laconic illustrations.
Location : Tashkent, Uzbekistan
Project : Sahovat
Client : Sahovat