May 7, 2024

Hemphill Co

The Docklands Rum Co is inspired by the construction of the London Docks in the early 18th century. An authentic collection of rich navy rum with tropical notes that embodies the historic shipping lane and movement of exotic fruits between the Canary Islands and Canary Wharf.

The nautical elements paired with the rough-edged sign written style are evocative of an era when ironworks and boatbuilding wharfs line the River Thames.

Designer : Hemphill Co

Location : London, England

Project : Docklands Rum Co

Client : Conceptual Project