March 7, 2024


When our client briefed us with a premium large format brand using classic Italian varietals of Fiano, Nero d’Avola and Sangiovese, our minds immediately flew to a long lunch table under shady vines. The wines were to be sourced in small parcels from traditional growers and using a slower, more gentle and rustic European style of winemaking.

We came up with the name Winebasket to reflect both the generosity of the two-litre bottle size and the hand-made nature of the wines. In earlier days, Italian wine was wrapped in raffia to protect the bottles, whose bases were rounded being hand-blown glass.

The branding is deliberately paired back and simple in terms of typographic and colour treatments, in line with the brand proposition.

Filled on the vineyard, everything about these bottles says family, friends and food. This generous large format bottle takes consumers back to simpler times when good things were shared around the table.

Designer : Denomination

Location : Sydney, Australia

Project : Wine Basket

Client : Fourth Wave