Boréale is one of Québec’s largest microbreweries. After 30 years of crafting quality beers, the company took on a new challenge—launching an assortment of hard seltzers. But how do you stand out in a crowded market known for the same sunny styles? By leveraging the brand’s unique DNA of “wild nordicity” to flip the category’s warm weather codes. And by designing for a slightly older outdoorsy audience that overlaps with the business’s target for beer. The result is a striking visual identity inspired by nights in the woods and weekends at the cottage, with a powerful wolf symbol that fits naturally with Boréale’s iconic bear logo.
Credits
EXECUTIVE CREATIVE DIRECTORS: Anne-Claude Chénier, Louis-Philippe Tremblay
VICE-PRESIDENT, DESIGN AND CREATIVE DIRECTOR: Richard Bélanger
ASSOCIATE CREATIVE DIRECTOR: Anne-Marie Clermont
DESIGNERS: Vedran Vaskovic, Camille Lévesque, Isabelle Côté, Guillaume Bechon
ART DIRECTOR: Guillaume St-Hilaire
PHOTOGRAPHERS: François Ollivier, Philippe Richelet
COPYWRITER: Nicolas Doyon
STRATEGY DIRECTOR: Andréanne Lessard
BUSINESS DIRECTOR: Myriam Veilleux
ACCOUNT DIRECTOR: Miriam Bousquet
ACCOUNT SERVICES: Catherine Bédard, Patricia Raby
PRINT AND DIGITAL PRODUCTION: Marie-Eve Thibodeau, Natalie Gadoua, Colette Dumay, Steve Desmarais, Martin Dumas, Daniel Cartier
Location : Montréal, Canada
Project : Boréale Seltzer – Unleash the wolfpack
Client : Les Brasseurs du Nord