The task was to develop naming and packaging design for ready-to-eat seafood products in the middle segment. The White Sea is a name that speaks for itself in its niche. Author’s illustrations and laconic white design do not set off the product, but only complement it.

Fishing in the White Sea is not as active as in the larger, open northern seas, but local residents rely heavily on fishing as a source of food. White Sea herring and White Sea cod, flounder and navaga, catfish and salmon – these are the main trophies that a fisherman can catch.

Designer : BrandPa

Location : Moscow, Russia

Project : White Sea

Client : White Sea ltd.