March 14, 2024

bov Design

Design of the new CORE wristbands by Velites. Accessory for functional training, strength and weightlifting. This new edition shows a new commitment to colour and diversification of the brand. Knowing the positioning and context of Velites, we have played with a chromatic palette far from the tones often used in the sector. The packaging shows this new stage, where colour is the protagonist and refers to the constant and innovative change of a company like Velites.

Designer : bov Design

Location : Pamplona, Spain

Project : CORE by VELITES

Client : Velites