On Call was developed from the ground up to embody a vibrant and fresh brand identity tailored for people with active, on-the-go lifestyles. Whether tackling intense workouts, balancing a busy family life, or pursuing personal goals, On Call provides rapid hydration and essential nutrients to keep users energized and performing at their best.

The brand identity and packaging were crafted to be both clean and eye-catching, designed to stand out while reflecting the product’s high quality and focus on wellness. With its sleek design and delicious flavors, On Call turns staying hydrated into a satisfying, everyday experience.

Designer : Benjamin Inmon

Location : New York USA

Project : On Call: Rapid Rehydration

Client : On Call