June 17, 2024

Beáta Szőcs

Designing the Astral vodka label was a fascinating journey that combined creativity, elegance, and bold artistry. The vision for Astral was to create a label that not only stands out on the shelf but also tells a story through its vibrant and intricate design.

The primary concept for Astral revolved around the idea of a celestial experience, aiming to evoke a sense of wonder and sophistication. The name “Astral” itself inspired a design that feels otherworldly and majestic. Central to this theme is the illustration of a peacock, an emblem of beauty and grace, which becomes the focal point of the label. The peacock, with its iridescent feathers, is depicted in a dazzling array of colors, symbolizing the exquisite and diverse flavors of the vodka.

Designer : Beáta Szőcs

Location : Mosonmagyaróvár, Hungary

Project : Astral vodka label design

Client : /