June 1, 2024

Backbone Branding


For most people, it’s really hard to get up in the morning. Everyone lacks motivation. This insight has inspired us to develop a new brand of socks for our client. Socks are one of the items that people use in the morning when they wake up.

The idea behind the ‘Good Start’ brand was to use the packaging to send a motivational message to those unwrapping the socks. And who better to inspire us than the greatest minds of all time?

We gathered motivational quotes from famous personalities such as Walt Disney, Pablo Picasso, and Thomas Edison and placed them on the packaging. Each quote is accompanied by an illustration of the quoted person’s head or mouth, which matches the opening of the socks. The quotes can be detached from the label and used as stickers on different surfaces. So, people can take the person’s thoughts away with them for constant inspiration.
Our pack contains seven pairs of socks, each with a famous person and their quote for every day of the week. When someone takes a new pair of socks in the morning, they’ll see an inspiring message that motivates them to have a good start to their day.

Brand Strategist: Lusie Grigoryan
Brand Strategy assistant: Nelly Stepanyan
Creative Director: Stepan Azaryan
Art Director & Illustrator: Marieta Arzumanyan
Animation: Sahak Zarbabyan

Designer : Backbone Branding

Location : Yerevan, Armenia

Project : Good Start

Client : Good Start