AERAKI.DESIGN was tasked with rebranding Rock Marine, a luxury boat brand known for its exceptional design that blends luxury, speed, and comfort.

For the logo design, AERAKI.DESIGN developed a unique grid based on the architectural designs of the boats. The logo incorporates the “greater than” symbol (>) repeated four times and rotated 90 degrees, alongside typography that blends acronyms with distinctive curves. The “R” represents the bow of the boat, while the “M” symbolizes the waves. The chosen gray shade, inspired by the fenders of the boats, reinforces the logo’s bold yet serene aesthetic, perfectly complementing the premium nature of the brand.

The design process involved creating a visual language inspired by the brand’s connection to the sea, the sky, and Greek heritage. The symbols were abstract and discreet, yet always present, sometimes evoking constellations, which use imaginary lines to help sailors navigate the night sky. Other times, they reminded viewers of sea waves, as depicted in ancient Cycladic amphorae. Ultimately, the sky and the sea represented the eternal Greek summer, filled with simplicity and authenticity.

AERAKI.DESIGN also created a cohesive brand identity, which included custom envelopes, letterheads, and business cards crafted from special papers, emphasizing attention to detail and quality. Three single-page brochures were designed for each boat model, highlighting their aesthetic appeal. The website, created in line with the brand’s guidelines, provides a clean and functional browsing experience, with a focus on showcasing stunning visuals through a unified and harmonious design. The site incorporates dark gray tones, maintaining a sleek, bold, and serene atmosphere that aligns with Rock Marine’s nautical identity.

Designer : AERAKI.DESIGN

Location : Athens, Greece

Project : Rock Marine

Client : Rock Marine