Pet-Pet is company that deeply cares for dogs and shows it with every one of their products.

To redesign their brand, we set out to create a story that would resonate with dog lovers and celebrate the deep connection between pets and their humans. Our process began with inspiration from a simple sound: the bark of a dog. This became our muse, and we sought to give that joyful melody a visual signature. Pet-Pet’s logo, packaging, and overall design needed to reflect this bond, embodying unconditional love and care. With a clear and bold aesthetic, we focused on creating an identity that would stand out in a competitive market, while speaking directly to the hearts of pet owners.

We embraced a modern, pop-art approach, keeping the design simple yet vibrant. Clean lines, bold shapes, and eye-catching colours convey a sense of fun and freedom. The logo itself—a dog tag—symbolises belonging, care and affection. A personal touch was when we replaced the traditional ™ symbol with a paw print, signifying the approval of the pet him/herself. This small but impactful detail speaks to the authenticity of the brand’s commitment to quality and transparency.

Transparency extends to the packaging as well. Infographic-inspired designs ensure that key product information, such as nutrition facts, is prominently displayed and easy to read. The linear illustrations of pets, combined with the minimalist graphics, offer a modern and approachable aesthetic. The overall design feels fresh and dynamic, inspiring positive emotions and a sense of freedom, much like the joy pets bring to our lives.

Pet-Pet means emphatic love for our pet! Our love is proven by the choice of high-quality materials, by the attention to detail and especially by our care and expertise. It’s a clear identity that honours the bond we share with our pets. Each product feels like an extension of that connection, stamped with a seal of approval from our four-legged friends themselves.

Designer : A.S. Strategy Branding & Communication

Location : Athens, Greece

Project : Pet Pet

Client : Pet Pet