We often encounter dividing opinions, even among close friends. Many times, having a good time with company relies on decisions between choices—dilemmas, as we call them. Our mission was to solve the common dilemma of wine choosing at friendly gatherings while simultaneously reversing the established idea that quality wine can only exist in a glass container.
We created an innovative pack that bridges the gap between white and red wine enthusiasts. This 2-in-1, easy-to-serve, easy-to-carry design accommodates two barrels, each with its own unique tap. This clever solution effectively ended the wine-choosing dilemma. This supports our wine category, wine-out-of-the-box, which involves moving wine from the big barrel to a smaller barrel to maintain its natural habitat.
Designer : A.S. Strategy Branding & Communication
Location : Athens, Greece
Project : Dilemma – The Wine Barrel
Client : Win Gre