Yogg is a high-protein yoghurt dessert that combines the goodness of yoghurt with the nourishment of egg whites. By merging these two rich sources of protein with exceptionally high bioavailability and optimal amino acid ratios, Yogg offers 18-20% protein, is low in fat, and is lactose-free, and is crafted for fitness enthusiasts and those seeking a healthy diet. The product uses high-quality strained yoghurt and fresh egg whites from the farm, known for their high biological value and optimal protein absorption.

The name was created by merging ‘yog’ from yoghurt and ‘g’ from egg, suggesting double nutritional value with its dynamic double ‘g’. This name stands out, is easy to remember, and adds a fun element to the product.

The design focuses on simplicity and strength. A bold and rounded font was chosen for the logo, with letters following a paper-cut technique, stacked one upon the other, to resemble the process of building a strong and resilient body. The ‘yo’ remains straight, while the ‘gg’ is slightly tilted, adding a playful touch that enhances brand recognition.

The packaging breaks away from the conventional black, using a vibrant dark blue to create a fresh and appealing look. This colour choice not only differentiates Yogg on the shelf but also conveys a sense of balance and calm.

A key element that makes the packaging stand out is the dynamic depiction of the fruits, which enhances the variety of flavours. These illustrations exude vitality and strength with their close-up shots, vibrant colours, and spoonfuls of yoghurt. This combination not only creates a strong impression but also serves as a promise of the product’s delightful taste and freshness.

This approach is trying to make a difference in the protein yoghurt dessert category by presenting a product that embodies strength, health, and enjoyment without excessive adornment.

Designer : A.S. Strategy Branding & Communication

Location : Athens, Greece

Project : Yogg

Client : Avgoulakia