We took a dynamic approach towards revamping the packaging for the much-loved D’lecta natural cheddar cheese. Our main vision was to make it stand out amongst the variety of cheese products available in the freezer section when someone visits a supermarket. Hence, we used the vibrant colour red to establish authority and demonstrate its uniqueness. We kept the typefaces bold so that it builds a unique and prominent connection with our audience. Our design aimed to communicate the brand’s commitment to quality and craftsmanship while also appealing to modern, style-conscious consumers. By using bold typography and a strong blue color scheme, we were able to create a packaging design that is both eye-catching and informative.
Designer : Yellow
Location : Mumbai, India
Project : D’lecta Cheddar Cheese Packaging