January 18, 2023

Studio ChenChen

Packaging Re-Design

Cacao is a boutique Melbourne chocolatier. They came to us to re-design a series of chocolate packaging. The design needed to align with Cacoa’s house brand while also introducing more energy and fun so as to reach a broader and more youthful audience.


We combined a series of colours and geometric patterns to offset and complement Cacao’s dark brand identity.

It creates a way for Cacao to show a new side of its brand that has continuity and connection to its core identity.

Designer : Studio ChenChen

Location : Sydney, Australia

Project : Cacao Chocolates