The journey of Groovy started from a dream of two brothers to create an honest & impactful brand to reflect their uncompromising approach to creating the purest juices. Groovy was that dream which came true in 2020. After the brand’s massive success across North India, Groovy is set to take things to the next level with their new pack called Groovy Plus with even more fruit content making it more natural and healthier.
The colourful fruit juice packaging is a burst of freshness and vibrancy that perfectly captures the essence of the delicious and nutritious fruit juices contained within. The design features a clean and modern aesthetic with a playful twist, incorporating bold typography and bright colours to represent the diverse range of fruits used. The use of contrasting colours and bold typography creates a visually captivating effect that stands out on the shelves, making the product instantly recognizable and enticing to potential customers. An extra layer of safety is added through the anti-choke caps to protect the little ones.
Designer : Rebase Design
Location : Bangalore, India
Project : Groovy Plus