La Tablée des Chefs is a non-profit with a 20-year history of fighting to overcome food insecurity. To mark this anniversary in a festive way, the organization launched Les Bulles Solidaires, a limited-time sparkling apple must to fund their mission.
To raise awareness, promote this launch and to represent the impact of the organization over the years, LG2 created 20 illustrated labels that depict, in their own way, in the history of La Tablée.
Each label contains a QR code that allows collectors to discover one of the 20 stories that demonstrate the extent of the actions and involvement of the non-profit since 2002.
Location : Montréal, Canada
Project : Les Bulles Solidaires by La Tablée des Chefs