May 10, 2023

Katerina Theodosiadou

Branding and packaging design for Olivia Olive Oil, a premium line of olive oils, produced in Methoni, Messinia Greece. They produce a high quality and one of the finest extra virgin olive oil. In order to export their product to the global market they proceeded to a new special packaging.
Guideline of the brief was focused on the harmonious coexistence of modern design that the market requires with the traditional character.
Logo Design
For the design of the logo we relied on a drop of oil and inside an olive tree branch.
The following fonts were selected to accompany the logo on the corporate identity, the packaging, the forms and generally throughout the project.
Colour Palette
As a colour that represents the logo and the entire corporate identity of the company, I chose a dark olive shade that matches the colour of olive. I still use white, black and gold in my corporate identity. White expresses purity, low weight and low fat. Black is considered very formal, elegant and gives prestige.
Packaging Design
The minimal approach of the logo favours the relationship between the purity of the product, its character of selected olive oil, and the craftsmanship and care that one wants to communicate. We used a black label with olive branches and a sans serif font. Finally, applying it to a bottle with a special shape which gave a modern feeling to the overall package.
Web Design – Social Media
We designed a minimal website where anyone can still find the products and order them at their place. We also designed the social media.

Designer : Katerina Theodosiadou

Location : Thessaloniki, Greece

Project : Olivia Olive Oil – Packaging Design