The nutripet project is a sstudy project, where I used communication and design strategies to serve the visually impaired public and also solve the problems identified in research with the target audience for wet food. In addition to bringing the theme of sustainability beyond the production system adopted by the company, applying the ideology to packaging.

For communication, the visual language strategy was to develop a project with the rebellious and adventurous archetypes. Because it seeks to differentiate itself from other products in the sector, delivering something fun and focused on pet health.

The study project won an honorable mention at the end of its presentation in the Curso Rotulando, and praise for the  inclusive initiative for people with visual impairments.

This is a fictitious study-oriented project, if you want to call it yours, contact us through the website in the profile.

Designer : ESTB Design

Location : Maringa, Parana, Brazil

Project : Nutri Pet – Wet Food Cats