March 13, 2023

Cho Choi Creative

Embodied with its mark of culture – lifestyle – the long-lasting Spirit & Vitality of Saigon. Now, on the land of South California, NAM COFFEE through many years of “floody” seasons intertwined with the “Vietnamese” Soul full of bustle brings its beautiful mission of telling the next chapter of culture & lifestyle of Vietnamese through a cup of Coffee.

In the spirit of dedication towards the infrastructure in town, NAM COFFEE labels are housed in its valuable A alphabet or NAM COFFEE brand name by the lines or shapes from long-established buildings or the typical architecture. This is the way we cherish & inherit our traditional values through the practice of the modern medium.

To whoever was born and raised in the bustling yet beloved city named Saigon, this city is such a box full of amaze where the culture and motivation meets ,however, wrapped up inside was the beautiful fusion of lifestyle, landscape and nature. Beyond the some iconic images of Caphe Sua Da, Non La or Xe Om, etc. any “self-proclaimed” local people won’t mind proudly telling you about those the culturally-mixed infrastructure of Saigon, or those heavy rain seasons inevitably making you fall or our daily bustling lifestyle in which we are the very most down-to-earth examples of Saigonese spirit. NAM COFFEE, together with its very best essence of coffee, is really meant to write the new chapter of Saigon with a more contemporary yet culture-appreciating way towards the rest of the world.

On the journey of bringing Vietnam’s precious coffee beans towards the wide world, beside Saigon story with a more contemporary voice, we are always reminded to embrace & bring along the authentic coffee-related tiny things. Intertwined with some brilliant and cordial images, we strategically apply the “used coffee bags” texture into the illustration hidden on the both sides of coffee bags. Embedded ourselves with “GROUNDED IN VIETNAM – ROASTED IN CALIFORNIA” slogan, is there a “fabric texture” in order to recall our coffee epicures the blending of 2 opposite yet similar cultures wrapped up in the same ready-for-takeaway coffee bag metaphorically.

Designer : Cho Choi Creative

Location : Ho Chi Minh, Viet Nam

Project : NAM Coffee