February 14, 2023

Blok Design

Beanstory, a subscription based service for direct to consumer beans, was born with a clear intent to reconnect people to what they eat, where their food comes from and the profound impact their everyday choices have. With a selection of 9 bean varieties consciously sourced from select organic farms around the US, the packaging needed to be bold and considered yet flexible enough to allow for future products. We designed a typeface inspired by the shape of a bean and the letter “B” that is ownable and recognizable, giving room for constant play.

Location : Toronto, Canada

Project : Beanstory