My client, Kaffe Kapslen, briefed me on these coffee capsules which contain an extremely high caffeine content. One of the concepts that I presented was Dynamite Coffee, a concept that resonates well with the product’s USP and the packaging format. They liked the idea so I designed a simple expression and an designed a customized logotype that clearly communicates the significance of this product in a simple and powerful way.

Designer : The Pony – Henrik Nielsen

Location : Aarhus, Denmark

Project : Dynamite Coffee