July 15, 2022

Studio Mélanine

In 2022, the Guadeloupe (French West Indies) rum brand Beauport has developed a “brut de colonne” white rhum agricole limited to 600 copies of 70cl.

For this particular cuvée, the brand entrusted the design of its label and its canister to Studio Mélanine – a French West Indian creative studio based in the Island of Guadeloupe. The studio have proposed this vegetal atmosphere to the packaging that pays homage to the aromatic qualities of this special rum.

Creative team : Nytia Gourdine and Anthony Tayto Bangou
Photos : Bruno Balmokoun

The name of Beauport was and is more than just a rum brand. During the 18th century it was the name of a sugar cane factory wellknown for its train wich was used to transport cane. Nowadays, the site of the former factory offers the experience of a little train balade enjoyed by tourists and locals.

Designer : Studio Mélanine

Location : Baie-Mahault, Guadeloupe

Project : Rhum Beauport