June 21, 2022

Sophie Greenspan

YOE! is a new brand of nut-butter bars. They’re named for their hometown of Yoe, Pennsylvania. Each bar features an illustrated superfood ingredient such as rhodiola, cacao, hawthorn, or reishi. ITC Avant Garde lends a subtly retro touch and a calming color palette balances out the whimsical illustrations.

Designer : Sophie Greenspan

Location : Mexico City, Mexico

Project : YOE! Superfoods