“Big Fish” grilled fish snack is made from 90% fish. Low in calories and fat free, making this a healthier choice of savory snack.
Packaging and concept design for uses playful typography treatment to portray the
“fun” look and feel of the brand. The snack comes in two flavors, using blue to indicate the original flavor and orange to indicate Sriracha (spicy) flavor. The snack itself is cut out into the fish shape as shown on the packaging making the packaging more fun.
Designer : Sappe.Studio
Location : Bangkok, Thailand
Project : “Big Fish” packaging design