Visual identity and packaging design for Alton Distillery. Peace Vodka is a wheat spirit distilled and bottled in Bethel, New York — a stone’s throw from where the original Woodstock took place over 50 years ago. The design is inspired by art and music of this era, with a double-sided die cut label revealing colourful illustrations, magnified through the glass bottle and liquid.

Design: Jonathan Lefrançois & Hicham Illoussamen
Illustration: Illoussamen

Designer : Pulp and Pixel

Location : Montreal, Canada

Project : Peace Vodka for Alton Distillery