Visual identity and packaging design for Alton Distillery. Peace Vodka is a wheat spirit distilled and bottled in Bethel, New York — a stone’s throw from where the original Woodstock took place over 50 years ago. The design is inspired by art and music of this era, with a double-sided die cut label revealing colourful illustrations, magnified through the glass bottle and liquid.
Design: Jonathan Lefrançois & Hicham Illoussamen
Designer : Pulp and Pixel
Location : Montreal, Canada
Project : Peace Vodka for Alton Distillery