Zocalo Coffee came to us wanting an elevated look and redesign for their coffee beans that represented their hometown and their values – all while evoking a nostalgic and vintage feel. So, we did just that! We redesigned their series of six compostable 12 oz coffee bean bags. Each bag has a custom unique illustration and wordmark respective to that particular roast.
We carried over the arched window shape from Zocalo’s Craft Coffee cans and made every bag illustration fit within that same frame. They all have a single ‘punched out’ element within their illustration where there is no ink printed and the tan color of the Kraft bag material shows through, helping to create multiple points of interest. We illustrated California Poppies to be subtly featured throughout every bag’s design and to grow up the side of each bag as a nod to the state of California where Zocalo Coffee has their storefront and roasting facility. Each roast has a differing color gradient featured on the sides while overall maintaining the same composition and layout throughout the entire series.
Location : Denver, USA
Project : Zocalo Coffee Bean Bag Series Redesign